Baseten brand guidelines
Resources for maintaining a consistent and cohesive Baseten brand. For media or press inquiries, please contact press@baseten.co.
Download media kit
The logo
Use the Baseten logo as the default mark in all brand references whenever space permits. The logo is available in multiple color variants - choose the version that gives the best contrast and clarity for the background and context in which it appears.
The mark
Our distinctive “B” mark may be used on its own when space doesn't allow for the full logo. When possible, use the full logo, as it is more recognizable.
Our brand colors
Baseten's brand colors combine a bold primary palette with a set of neutrals. Use bright colors for accents and callouts, and neutrals for backgrounds and body text when designing for Baseten.